This variety of Black Eyed Susan is among the best border perennials available.The Rubeckia fulgida 'Goldsturm' won Perennial Plant of the Year Award in 1999  It is extremely hardy to zone 4 and is also one of our native North American wildflowers. The Rudbeckia Goldsturm goes by a few common names including ;Black-Eyed Susan, Goldstorm Coneflower. This Black Eyed Susan Grows in an upright bushy clump with a purplish brown eye, that looks black from a short distance. It also has a golden-yellow daisy like flower that blooms from mid-summer to fall.